At Asahi Europe, we encourage recycling as it is less damaging to the environment and saves raw materials. We use lightweight materials and promote the reuse of our packaging. Our local business units are a member of national packaging institutions to support separate waste collection and packaging waste recycling.
In the Netherlands, all our bottles and kegs are returnable, and 100% of our packaging is FSC (Forest Stewardship Council) certified. In the UK we contribute to the Packaging Recovery Notes to support glass recycling for our imported bottles, in addition to having our kegs reused.
In Italy, Birra Peroni has extensive collaboration with several institutions, such as CONAI (the National Packaging Consortium), Corepla (the national consortium for the collection, recycling and recovery of plastic packaging waste) and Coreve (the national consortium responsible for recycling and recovery glass packaging waste produced across Italy). In partnership with the local municipalities in Italy, we promote recycling and collection of used bottles among citizens.
Love beer, love the environment!