A study on driving under the alcohol influence conducted by the Ministry of Infrastructure and Public Works shows a significant decline on drink-driving in the Netherlands, from 4% in 2002 to the lowest level ever of 1.4% in 2017. Drink-driving is becoming an unacceptable social behaviour, with more and more people being aware of the issue and complying with the social norm.
BOB, a designated-driver campaign which has been in place since 2001, is an effective programme that has contributed to the positive results on reducing drink-driving. The campaign is run by Safe Traffic Netherlands in partnership with the Ministry of Infrastructure, STIVA, Spirits Netherlands, the Royal Association of Dutch Wine Merchants, the Dutch Brewers (Grolsch being one of the main members and supporters), Mercedes-Benz, and Smart.
BOB teams are active during many annual festivals, including Zwarte Cross, Strandfestival Zandt, Sneekweek and Military Boekelo. In 2017 BOB teams had a total of 1.5 million direct consumer contacts, and 126,500 breath-tests were taken. The campaign enjoys an awareness of 99% and has helped reduce the drink-driving (BAC violations) with 56% over a ten-year period.
Do you want to enjoy a Grolsch tonight and get home safely? Make sure to arrange upfront a BOB, your designated-driver.