Grolsch places a high value on character and entrepreneurship on the one hand and innovation and sustainability on the other.
In 2015, to mark the occasion of its 400th anniversary, Grolsch created ‘The Grolsch Craftsmanship is Mastery Fund’. The purpose of the fund is to promote ‘craftsmanship’ in the regions of Twente and the Achterhoek, where the brand was born. Through this fund, Grolsch emphasizes its regional roots. Each year, the fund finances initiatives promoting economic growth and social cohesiveness in the region.
Since 2015, 23 initiatives have received financing from the fund. Three projects received this year a contribution of € 5000. The awarded projects are a mix of social and economic initiatives, in which craftsmanship and mastery play an essential role.
- Around the Corner, together with artisans from the region, design pure products from natural or recycled materials for the interior. Through social institutions from the region, they involve ‘people at a distance from the labour market’. (aroundthecorner.nu)
- The Zomerondernemer Twente helps young people aged between 15 and 22 to start up a business in a summer holiday. They receive a starting capital, learn practically what entrepreneurship is and work in detail on their plan. (zomerondernemer.nl/twente)
- Resto Van Harte has been using the dining table for 13 years to connect in the neighbourhood. She has converted her knowledge and experience into course material and has set up the Van Harte Academy to train neighbourhood (www.restovanharte.nl)